Getting Started In Business & Marketing

Let's Get Started

When it comes down to building a business, it's all about educating yourself. Remember if it was easy everyone would be doing it. It takes time and dedication to build a successful business.

Having said all that let's get started.

My goal over the next several training session and videos is to give you the training and the ability to develop and run a successful business. But first, I would like to go over a few mind sets you should have before you ever get started.

Mind sets

1. Failure is Not a Option.
2. Don't Quit
3. Avoid Greed (help people)
4. Have Confidence in Your Product
5. Have Confidence in Yourself
6. Have Knowledge About Your Product and Company

There are four mental processes that have to be filled.

1. Attention - you have to grab their attention from the star
2. Interest- you have to keep them interested in what you have to say
3. Decision- you have to give them enough information to make a decision
4. Action- give them the opportunity to take action

Writing a script

When writing a script all four mental processes have to be covered. Another aspect of the script is to become smooth, where it does not sound like you are reading a script. Don't worry this will come in time and you will get better and better. You want to make sure that the prospect thinks that it is their decision to join or to buy the product. People that are given a lot of hype and build up, buy on emotion. If you are wanting them in a opportunity, you need to supply enough information that they can make a decision based on the knowledge of your business. Otherwise, they will have buyers remorse and quit.

How to find your target market

Lead sources are one of the methods to find a target market. Lead sources can be found by search engines or in the yellow pages. Using a lead source you can narrow down to your target market. Keep in mind that the more you narrow down the more that lead will cost. For example, a male over 40 making over 150k per year and belongs to a health club.

Start to advertise

There are many ways to advertise off line. One of the keys of marketing is to not give out too much information.

1. Ad to Recorded Message--When using this method you start to get more qualified prospects. One of the recorded message services is http://www.automaticresponse.com/


2. Postcard to Website -- Do not send them to a corporate duplicated website. They are confusing and they will not sign up.


3. Postcard to Recorded Message --This is another expensive way to advertise but, it can be effective. When you send post cards you can get them to a targeted market.


4. Voice broadcasts-- You can send out a pre-recorded message to your lead list.


5. Offline Sales Letter--A very powerful tool because if done properly it's like a sales person that never sleeps.
   
6. Phone Book-- For retail business only

Types of media

1. News Paper--When using the news paper you want to ask for the highest volume day


2. Magazine -- This media is more expensive but, you can advertise to a niche group. You can get a list of magazines and trade journals at http://www.allyoucanread.com/


3. Post Card--Can be a powerful tool because they can be sent out to a particular demographic.
   

Just a quick, the Phone Book is only to be used for retail business. Your ad should be something different then everyone else. Say you are in the gutter business, most people are going to advertise how they are bonded, professional, licensed, and so on. Well what if you advertised a free report that said something like, "10 Things You Should Know Before Having Gutters Installed, Free Report 555-5555" in the report you would have your company's name. You are building a relationship with the person that needs what you offer.

Next blog we will go over the off line sales letter.